Melo, CP3, Wade Star in Lockout Relevant Jordan Commercial

I think the concept for this commercial is genius. Using the lockout to create a fresh and exciting commercial is a great move by the PR people over at Jordan brand. Obviously, I am very pro owner but even I can come to appreciate a great ad about the players being “victimized” by the lockout. I wouldn’t exactly say that guys like Melo, CP3 and D Wade refusing to take a 2% pay reduction (a figure Melo probably makes in one shoe deal alone) in exchange for playing basketball is them having their love of the game stripped from them. Either way this is a very entertaining commercial and a great move by the Jordan brand.